「7月的黑色星期五」-亞馬遜 Prime Day 開始了 沃爾瑪不服前來撕逼!
Amazon Prime Day 從2015年的7月15號開始,雖然他們沒有公布正式的省錢詳情,但周二稍微透露了一些折扣名單。
Prime Day 會在美國從7月15號的凌晨 (太平洋時區) 開始,每隔10分鐘更新一次。有人形容亞馬遜的 Prime Day 的折扣堪比美國每次感恩節後的黑色星期五那般便宜。
是不是這樣的?先讓我們來看看周二公布的一些折扣名單:(記住,不想讓7月的黑色星期五悄悄溜走,點這裡跳到亞馬遜的官網)。
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- Fire TV Stick, fastest selling Amazon device of all time, $15 off
- Kindle, $30 off
- Fire HD 7, $60 off
- Fire HD 7 Kids Edition, $60 off
- 32-inch LED TV, $75
- 40-inch 1080p LED TV, $115
- Brand-name 32-inch Smart HDTV, under $200
- 50-inch 4K TV bundle, under $1000
- Bose headphones at the lowest price ever on Amazon
- Chromebook laptop, $199
- Over 50% off two Nikon COOLPIX cameras
- Highly rated binoculars, under $120
- Two security camera-kits, $279.99
- K』NEX 2-in-1 Ferris Wheel Building Set (Amazon Exclusive), $35.99
- K』NEX Crossfire Chaos Roller Coaster Building Set (Amazon Exclusive), $23.99
- Playskool Heroes Transformers Rescue Bots Optimus Prime Figure (Amazon Exclusive), $9.99
- iRobot Roomba Pet Vacuum Cleaning Robot, under $300
- Husqvarna mower, under $300
- 40 lightning deals on DVDs up to 75% off
- Up to 50% off any of the Harry Potter books
- Save more than 70% on the Divergent Series Complete Box Set of books
- Save up to 70% on select kitchen products from top brands like Cuisinart, KitchenAid, Foodsaver and Thermos
- Save up to 50% on select tools for the DIY auto enthusiast
- Connected Car and Scan Tool products starting at 60% off
- Road-trip-ready automotive products starting at 50% off
- Save more than 50% on Drinkwell Platinum Pet Fountain
- 30% off select clothing, shoes, jewelry, watches & more
- 60% off Amazon Elements Baby Wipes with code ELEMENTS60
- Free luxury beauty sample box with $50 purchase of luxury beauty products, with promo code LUXSAMPLES
- Buy an Amazon.com Gift Card multipack, get $10 in Amazon.com promotional credit
- Get 25% bonus Amazon Coins when you buy 5,000 or 10,000 Amazon Coins
- Prime Now will also offer deals in the six cities where the service is offered
但是亞馬遜的 Prime Day 僅僅只對 Amazon Prime 會員開放,不過所有人都可以免費加入成為30天的試用會員 (用這個網址 amazon.com/primeday 來註冊 free 30-day trial)
也就是因為這點,沃爾瑪「看不下去」了,跳出來說,什麼?還要會員費才能參加折扣活動?沃爾瑪的CEO -Fernando Madeira 在他的博客里寫到:我們沃爾瑪的網站 Walmart.com 這個星期正在給廣大顧客提供帥呆了的大折扣,見者有份,不要管理費,沒有隱含費用(「no admission fees」 or 「hidden costs.」)
看看他們原文怎麼直接針對亞馬遜的撕逼:
「We』ve heard some retailers are charging $100 to get access to a sale. But the idea of asking customers to pay extra in order to save money just doesn』t add up for us.」
可以想見,Wal-Mart 提供的好丟兒肯定使出他們常有的降價 rollbacks 策略(這就是Wal-Mart 所說的 deals) ,包括數千計亞馬遜網站出售的相似產品。據沃爾瑪稱他們的折扣不僅僅只開放一天,而且他們還把免費運輸的最少購物額從原來的$50降到了 $35 來PK 亞馬遜提供給Prime Members 的免運費。
就象亞馬遜想通過 Prime Day 活動以免交會費30天的方式來增加更多的 Prime 會員,沃爾瑪也在實驗他們的 Shipping Pass 計劃。該計劃也可以給 Walmart.com 顧客提供免費運輸,每年會費只要 $50 – 是 Amazon』s $99 Prime 計劃的一半。
其實,除了這兩位,Target.com 也不甘示弱,從現在開始到7月18號一直也有不少折扣。
所以難怪有人要稱這周是 「Black Friday in July 7月的黑色星期五」 。
至於是否消費者真正能從這周的折扣運動中受益,那還得拭目以待。當然,要親身參與才能體會到,怎麼加入?簡單,點這裡就可以了。記住,如果你註冊了亞馬遜的30天免費 Prime 會員計劃,記得30天後把它關掉,要不你會被自動升級成付費會員。